Terms & conditions of service

1. Definitions

• Directa: Santiago Rivera, an individual with business activity operating under the «Directa» brand.
• Client: the individual or entity that requests or contracts the services.
• Services: the managed (done-for-you) digital services Directa provides.
• Deliverables: the final materials, files, sites or components Directa delivers under the Proposal.
• Proposal: the document defining the scope, deliverables, timeline and pricing of a project.
• Setup: the initial payment for building or configuring the project.
• Care: the recurring monthly service (retainer) for operation, support and improvements.

2. Object and scope

Directa provides managed digital services: it builds, configures, operates and improves the Client’s digital presence. The specific scope of each project is defined in the Proposal accepted by the Client. Directa is not a self-service platform; the Client does not need to operate tools or editors to receive the Services.

3. Proposals, engagement and acceptance

The relationship is formalized by accepting a Proposal and, where applicable, paying the corresponding deposit. Proposals are valid for the period stated in the document; once expired, scope and pricing may be updated.

4. Pricing, payment and invoicing

Services are quoted as an initial Setup and, where applicable, a monthly Care fee. Prices published on the site are starting references; the final price is set in the Proposal. Unless stated otherwise, amounts are expressed in Mexican pesos (MXN) and, where applicable, VAT will be added.

The Client agrees to make payments under the agreed terms and dates. Late payment may result in the suspension of the Services and/or Deliverables until the balance is settled.

5. Client obligations

The Client agrees to provide, truthfully and in a timely manner, the information, access and content needed to deliver the Services. The Client represents that it owns or holds licenses to the content it provides (text, images, trademarks, etc.) and will designate a point of contact for project coordination.

6. Intellectual property

Once the corresponding full payment is made, Directa assigns or licenses the final Deliverables to the Client for the use intended in the Proposal. Directa retains ownership of its know-how, tools, methodologies, components and reusable elements used to produce the Deliverables. Third-party software, fonts, assets and services are governed by their own licenses. Unless a confidentiality agreement states otherwise, Directa may display the work in its portfolio and promotional materials.

7. Confidentiality

Each party agrees to protect the other’s confidential information accessed in connection with the relationship, and not to disclose or use it for purposes other than providing the Services, except with written authorization or a request from a competent authority.

8. Warranties and disclaimer

Directa provides the Services with professional diligence. Directa does not guarantee specific commercial results —such as sales volume, number of customers or search-engine ranking— as these depend on external factors beyond its control. Except as expressly stated in the Proposal and as the law does not allow to exclude, the Services are provided without additional implied warranties.

9. Limitation of liability

To the extent permitted by law, Directa’s total liability to the Client for any claim arising from the Services is limited to the amount actually paid by the Client to Directa in the 3 months prior to the event giving rise to the claim. Directa will not be liable for indirect, incidental or consequential damages. Nothing in these terms limits liability that cannot be excluded under the law, nor liability arising from willful misconduct.

10. Third-party services and platforms

The Services may integrate third-party platforms (for example, payments, hosting, analytics, email or scheduling), subject to their own terms and policies. Directa is not responsible for failures, suspensions or changes attributable to such third parties.

11. Term and termination

Care services are provided in monthly periods, unless otherwise agreed. Either party may terminate the relationship with prior notice as agreed in the Proposal. Upon termination, the Client must settle any outstanding balances, and Directa will make available the access and Deliverables that correspond and have been paid for.

12. Force majeure

Neither party will be liable for failure or delay caused by events beyond its reasonable control (acts of God or force majeure), including provider failures, third-party service outages or contingencies.

13. Changes

Directa may update these terms to reflect legal, operational or service changes. The current version will be published on this page with its update date.

14. Governing law and jurisdiction

These terms are governed by the laws of the United Mexican States. For their interpretation and performance, the parties submit to the competent courts of Monterrey, Nuevo León, Mexico, waiving any other jurisdiction that may correspond to them by reason of their present or future domicile.

15. Contact

For any questions about these terms, write to hola@directa.mx.